The Official DVD Review of the record-breaking 2009 Isle of Man TT has gone on sale in Japan.
The TT enjoys a strong following in the country, not least because of the dominance of Japanese manufacturers like Honda, Suzuki, Kawasaki and Yamaha – as well as the involvement of talented Japanese riders like Yoshinari Matsushita.
It is the second year the Official DVD Review has been released in Japan by Tokyo-based Wick Visual Bureau.
Under an agreement with the Isle of Man Government, Manx firm Duke holds the worldwide DVD rights for the TT and licenses firms in territories around the globe to release the review.
Deals have already been concluded for the TT to be released under license in Australia, Germany, Italy, the Czech Republic and now Japan. Duke already distributes the official review itself in the British Isles and United States of America.
Duke Commercial Director Jon Quayle said:
‘Wick is a longstanding customer of ours, and has been producing Japanese language versions of our DVDs for the last decade. In 2007 we reached an agreement for Wick to produce the Official TT Review for the Japanese market, and it has proved such a success we are now in the third year of that deal.’
Duke supplies Wick with the master tapes of the North One Television footage which is seen on the UK version of the review, a commentary script, designs for the menus and sleeve, the sleeve copy and all the necessary logos.
Wick uses those components to create the Japanese version, which is almost identical to the DVD sold in the British Isles and USA, except, of course, it is in Japanese.
To assist customers who may not be familiar with the TT, Wick has also created a special insert for the DVD which profiles the event and includes a map of the course with all the landmarks.
Wick is now supplying stores around Japan with the TT 2009 DVD, as well as selling online, and is supporting the release with television advertising.
Mr Quayle added:
‘The company has also decided to license the on-board footage which featured on our three-disc TT2009 On-Bike Laps collection, so TT fans in Japan will be able to share the incredible experience of witnessing the incredible Mountain Course from the riders’ point-of-view.’