Dainese will continue as Official Safety Partner of the Isle of Man TT in 2011 and 2012, it has been confirmed.
The Italian protective clothing company took on the role three years ago and has reaffirmed its commitment to the TT by extending the agreement.
During the partnership so far, Dainese has organised visits by leading racers – including Valentino Rossi and Jorge Lorenzo – and developed racer Guy Martin as a key member of its R&D team.
This year, the Superbike TT race on June 6 will be known as the Dainese Superbike TT and the D-Truck, which travels the world with the MotoGP championship as a test laboratory for Dainese, will be present in the TT paddock to help launch the innovative D-Air race suit which will soon be available to the public.
TT Motorsport Manager Paul Phillips said:
“We strive to be associated with proactive partners at the TT and Dainese has been exactly that by using the TT as an active test-bed for their innovative D-Air system.”
“The company has also delivered to the TT names that we could only have dreamed of in earlier years, including Giacomo Agostini, Jorge Lorenzo and Valentino Rossi. They get the TT, and we’re very happy to see them continue this relationship for another two years.”
Dainese’s marketing manager Fabio Muner added:
“The TT for us is a great brand link and we see it as a global communication platform. Guy Martin is now a great friend of Dainese and he has helped a lot in our D-Air development program, taking the product from the MotoGP track, through road racing and into the retail market.”
“We are proud to continue our association with this great event.”
In addition to continuing its involvement with the TT, Dainese has launched a new partnership with the MCE Insurance British Superbike Championship.
Dainese and AGV become the Official Safety Partner of British Superbikes under the banner of Italian Legendary Protection (ILP), developing the existing relationship with Guy Martin and a new deal with Josh Brookes, both of whom will campaign their Relentless Suzuki by TAS GSX-R machines in the Superstock and the Superbike classes respectively.
BSB Series Director Stuart Higgs said:
“We’re very excited about this new partnership. Dainese and AGV are iconic brands and it’s our aim as a series to link with elite partners and help them achieve their goals using what we believe is the best national race series in the world.”
“Most importantly Dainese are pioneers in the evolvement of riders’ personal protection and we shall be working proactively with them in this ongoing process.”