MEET YOUR MATES, NOT YOUR MAKER TT 2011 ROAD SAFETY CAMPAIGN

The road safety campaign for the 2011 Isle of Man TT fuelled by Monster Energy is urging visitors and locals to stay safe on the roads so they can continue to enjoy the social side of the TT festival for years to come.

The campaign, a joint initiative between the Isle of Man Government’s Department of Infrastructure and the Isle of Man Constabulary, features a series of images of a group of bikers out on the TT circuit and the campaign strapline ‘Meet you mates, not your maker.’

The Department has chosen imagery which shows the social side of the festival and the enjoyment of the people who come back year after year to meet up with old friends, while the strapline reminds people to ride safe on the roads so that they can return to meet their mates next year.

Infrastructure Minister Phil Gawne said:

“For the past two years the campaign has focused on the catastrophic impact an accident can have by showing the scenes of devastation from the aftermath of an accident. As 2011 marks the 100th anniversary of the Mountain course we felt it fitting to reference the many friends that people visiting the festival have made over the years and the social, fun side of the festival.”

“The strapline reinforces the message that we want people to return to the Island to meet their mates in future years.”

As part of the TT road safety campaign, the one-way system on the Mountain Road is being re-introduced for the duration of the 2011 TT.

Download the leaflet now in PDF format

A leaflet explaining the one-way system will be available from the Sea Terminal in Douglas and other outlets. The road safety message will be reinforced by billboards on the TT course, radio advertisements and general information leaflets.

A leaflet explaining the one-way system will be available from the Sea Terminal in Douglas and other outlets. The road safety message will be reinforced by billboards on the TT course, radio advertisements and general information leaflets.

Mr Gawne added:

‘In addition to the one-way system over the Mountain Road, there have been a number of modifications roads around the Island, including the Quarterbridge and Signpost Corner.”

“All these details have been compiled in the general TT 2011 Road Safety information leaflet, which will be given out to visitors at every opportunity. We have also produced fact sheets and fun games for school children which will be distributed in schools as a downloadable file from the school’s computer system.”

The TT road safety campaign radio adverts will be broadcast on all local radio stations and will cover all aspects of road safety. As well as the all-important anti-drink driving message, they will remind residents to keep animals and domestic pets away from potentially dangerous situations on the roads, urge bikers to avoid stopping on bends and advise all road users to look out for temporary speed limits in place for the duration of the TT.

Deputy Chief Constable Gary Roberts said:

“The key aim of the Isle of Man Constabulary is ‘keeping people safe’ and we will work to achieve this throughout TT as we do through the rest of the year.”

“We work as hard as we can to ensure that people who are on the Island at that time have confidence in our roads and the Police, are reassured by our presence and can be satisfied that if they are involved in any incident that we will deal with it professionally. We hope that this year’s campaign will make people stop and think about the good times they could be having with their friends in the future before riding and driving dangerously on our roads.”

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