Sure thing for top racers
Some of the biggest names in the racing world turned out to help open the new Sure retail unit at the Isle of Man TT Grandstand on Saturday, the first day of the 2008 TT festival.
Racers including 13-times TT winner John McGuinness, Guy Martin, Ian Hutchinson, Ramsey’s Conor Cummins, Steve Plater, and sidecar stars Nick Crowe, Mark Cox, Klaus Klaffenbock and Ruth Laidlow joined forces with MotoGP star and reigning World Superbike Champion, James Toseland, and Double World Enduro Champion and current US GNCC title holder David Knight to cut the ribbon.
Sure is the official sidecar sponsor and telecommunications partner for TT 2008, and the shop at the Grandstand aims to help race fans get the ultimate TT experience from their mobile handsets.
As well as selling phones, the retail unit will be selling the limited-edition commemorative TT SIM packs produced especially for the event.
The packs, which are sure to become a collector’s item in years to come, feature outright lap record holder McGuinness, fastest ever Sidecar newcomer and three-time winner Crowe, and legendary 26-time winner Joey Dunlop OBE.
The SIM packs cost just £20, which includes £20 of credit and 100MB of free data usage on Sure’s high speed mobile internet portal, Sure Live!
Sure Live! has been updated for the TT to make race information available on mobile phones for the first time. Sure’s ‘TT mobile experience’ will include the very latest race news and results, a race calendar and timetable, rider race numbers and average speeds. TT-themed ringtones and wallpapers will be available to download.
Practical information will also be available on Sure Live!, including ferry and flight times, traffic flow and weather. Existing Sure customers on the Isle of Man will automatically get access to that information so that they can keep up to date with the TT 24-hours a day, wherever they are.
Each SIM pack also comes with a pocket-sized mobile guide in English, French and German.
Sure’s Marketing Manager Julie Heselton is delighted to have a base at the TT Grandstand for this year’s event.
She said:
‘At Sure, we always try and be an active sponsor which is why we are thrilled to have a presence right at the heart of the action - there is always a real buzz up at the Grandstand and around the paddock during TT.’
‘With the TT moving into its’ second century, it’s a really exciting time to be involved with the event, and we’re delighted to be able to offer race fans such an exciting mobile experience this year.’
Buy a limited-edition Sure Mobile TT SIM pack at the iomtt.com shop.