Triumph chooses the Isle of Man
Monday 01 September 2008
TT
Leading motorcycle manufacturer Triumph has chosen the Isle of Man ahead of other top European locations for the prestigious launch of its new Street Triple R machine.
It is the perfect choice of location as Triumph has a long association with the TT, with its machines fielded in many races and scoring some notable successes.
The launch, which takes place early this month, will see more than 50 national and bike journalists from all over the world visiting the Island. Countries represented include the USA, Japan and all leading European markets.
Organisers said the media value of the launch could be more than £1,000,000.
Triumph Motorcycles PR and Communications Coordinator Paul Taylor said:
‘We chose the Isle of Man because of the Island’s iconic status within the industry and the tourist board’s enthusiasm for the project.’
The Triumph trip is part of a comprehensive promotional drive by the Isle of Man Department of Tourism and Leisure to promote the TT to a wider audience.
Lifestyle media interest in the TT races continues to build and leading titles including US Esquire, GQ Germany and UK-based Maxim, T3, Stuff and Front were invited to experience this year’s TT first hand.
Their reports featured in the August editions.
Maxim magazine’s writer was taken on a pillion ride by TT winner Richard “Milky” Quayle and reported TT should now stand for ‘Totally Totally Awesome’, while The Times chief sports photographer Marc Aspland wrote ‘few sports can make the hairs stand up on the back of your neck in such a way as watching these skilful and extraordinarily brave riders fly past’.
Gary Pinchin, of MCN, said he believed this year’s TT ‘proved that the TT has now got some real depth to it’.
Isle of Man Tourism and Leisure Minister Martin Quayle said:
‘I’m really pleased that Triumph has chosen the Isle of Man for their launch and it is a strong endorsement of the work that the department has put in to grow the appeal and commercial value of the TT.’
‘The increasingly favourable media comments also reflect the hard work that everyone in the TT organisation has put in to improve the event.’
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