Record-breaking opening weekend for TT3D: Closer to the Edge
Thursday 28 April 2011
The critically acclaimed film TT3D: Closer to the Edge smashed box office records to become the UK’s highest weekend box office documentary opener since Michael Moore’s Fahrenheit 9/11, it has been revealed.
The film grossed £312,998 over its opening weekend.
TT3D: Closer to the Edge opened at about 130 cinemas on Friday and immediately entered the box office top 10. The success means it will now be shown at a further 60 cinemas.
Financed, produced and distributed by CinemaNX, the film follows key riders as they embark on the 2010 TT, and explores what motivates them.
Word-of-mouth seems to be a big factor in the success of TT3D: Closer to the Edge, according to CinemaNX and daily box office is steadily growing - Tuesday’s box office was the highest daily figure since the start of the Easter Bank Holiday weekend.
Supported by the UK Film Council, the exit polls from last week show a groundbreaking 96% top level favourable rating for the film from audience members.
CinemaNX chairman Steve Christian said:
“This is a really good result that we’re all proud of at NX. A smart distribution campaign carefully targeting both the core audience and a wider documentary-loving demographic is working.”
“From our online Facebook and iPad/iPhone game, which had over 3 million interactions and boosted early awareness, to careful guerrilla marketing to pretty much anyone who has ever had anything to do with a motorbike, we’ve managed to get the attention of cinemagoers and get them into cinemas on the hottest weekend of the year so far.”